This is a shopping bag that I created and designed for my design class and the country that I chose is Portugal. The rooster shape on the bag is the Portugal rooster which is a national symbol of Portugal. The colours that I chose is based on traditional buildings found in Portugal with patterns inspired by tile patterns. Portugal is known for hand-made products therefore this is the aesthetic that I based my shopping bag on.
Postmodern design is known to challenge the order and clarity of modern design with social and political meaning in design forms and terminology. It is often subjective, personal, and eccentric where designers follow the aesthetics of placing a form in space because it “feels” right rather tan to fulfill a rational communicative need. Postmodern is difficult to be described with word and can be categorized as moving in the different major directions: the early extensions of the International Typographic Style, new-wave typography, the exuberant mannerism of the early 80s (with significant contributions from the Memphis group), retro, and the electronic revolution spawned by the Macintosh computer in the late 80s. Postmodern graphic design is liberating, free compare to modern design. It dominated design throughout the twentieth century. Paula Scher’s works are great examples of postmoderism where designers are experimenting with highly personal and eccentric ideas.
Examples of Paula Scher’s works
New Wave Typographic
Memphis logo designs, 1980 by Christoph Radl and Valentina Grego
Allan Fleming is a Canadian designer who was born in Toronto 1929. He was the first fellow of Graphic Designers of Canada. Fellowship is the highest honour bestowed by the GDC, Society of Graphic Designers of Canada where the recipient carries full voting rights and privileges as well as lifetime membership. Fleming was best known for the design of the CN (Canadian National) logo in 1959. He was also the art director for Maclean’s magazine in 1962 and the director of creative services at Maclaren advertising from 1963 to 1968. He also helped revolutionize the scholarly look of scholarly publishing in North America as Chief design at the University of Toronto Press. Fleming’s design has shaped an entire generation of graphic designers in Canada. I really like Fleming’s timeless designs, especially the CN logo where everything is clean and simple.
Supergraphics are bold geometric shapes of bright colour, giant Helvetica letterforms, and huge pictographic that can be found warping walls and across the ceiling. It became popular during the late 1960s and graphic design Barbara Stauffacher Solomon was the one who brought this idea to life. Solomon, initially trained as a dancer, is a San Francisco native and painter who studied graphic design at the Basel School of Design during the late 50s. She is known for using pure hue colour pallet and elementary shape in compositions that transformed spaces. In 1970, she was awards a medal from the American Institute of Architects for “bold, fresh, and exciting designs clearly illustrating the importance of rational but vigorous graphics in bringing order to the urban scene.” It was said the history of supergraphics would be very different were it not for Barbara Solomon.